Liverpool Agree Record-Breaking Kit Deal with New Balance

Liverpool have sealed the biggest kit supplier deal in the club’s history with American sportswear manufacturer New Balance.

The Reds had in 2012 signed a six-year deal worth £25m a season with Warrior Sports, whose parent company is New Balance.

The Anfield outfit’s kits will be made by New Balance from next season onwards in a deal which reportedly could worth as much as £300m in estimate.

“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club”, Liverpool’s chief commercial officer Billy Hogan said.

“Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit.”